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Сам себя не похвалишь - кто похвалит? Дождешься от Бримана похвалы или от собственника "Балтики" - Carlsberg, которые в долгах как в шелках - купите их займ на 6.3 млрд евро?

Of the three green bottles I purchased today, this is the only one that didn't say "imported" anywhere on it. I figure it's best to get the worst out of the way first. An inverted attitude, since this is the very same Danish lager that goes by the slogan "Probably the best lager in the world..." It's also not to be confused with its sister lager, and alcoholics favourite, Carlsberg Special Brew. You really wouldn't want to get the two of them confused.

With no back label, the neck is where it all happens.

The front of the neck label does everything possible to make sure you recall the brand. First, it has the big Carlsberg "C" logo. The crown for the Royal Danish Court. And the words "Carlsberg Copenhagen Since 1847" all there to remind you of this brewers name and Danish heritage.

If that fails, there's the slogan prominently printed. If you've watched any commercial breaks on television over the last few years, you can't fail to be familiar with the slogan "Probably the best lager in the world..." I like how they made a virtue of fact that it could, "probably" be the best lager in the world. Instead of definitely the best lager in the world. Incidentally, leave your nominations for the actual best lager in the world in the comments at the end of this post.

The left-hand-side of the neck label kicks off the fine print.

Next to the barcode, is the symbol telling us how many UK units of alcohol this bottle contains. And you won't believe this. It has 1.0 UK units of alcohol. Not a decimal point more or less, but dead on 1 unit. Did that happen by accident? Or did they tweak the volume and bottle size until it reached 1.0 exactly?

The ingredients list is brief to say the least. It contains malted barley. But you knew that.

Over on the right-hand-side of the neck label, we get all the other small print details.

Most prominent of all, are this lagers vital statistics. The bottle holds the less than common 275 millilitres. And you'll need to drink plenty of them, because the volume is a paltry 3.8%. This is not going to be a strong, premium lager. Not by a long-shot.

The side-ways text informs us that this was brewed in the EU for Carlsberg's UJK subsidiary. And it gives their Northampton postal address. Brewed in the EU? So it could have been brewed in Denmark or elsewhere on the continent? Or, the most likely option, it wasn't. Is it me, or is the phrase "Lager brewed and bottled in the EU for Carlsberg UK" deliberately vague?

Also written sideways are the ever present words "Enjoy Responsibly". You really have no choice with a lager this weak. There's a consumer helpline telephone number. The drinkaware web address. And the Carlsberg web address, which is www.carlsberg.co.uk. After having a poke around, I can see where I've gone wrong with this bottle. This is regular Carlsberg. What I need is their strong export version, Carlsberg Export. I'll have to look out for a bottle. Not a can though. Cans make every beer taste of aluminium.

Down to the front label now.

And in contrast to the crowded neck label, everything is calm, peaceful and Danish. I like the green-ness. It goes well with the green bottle glass. The "Carlsberg" name and crown prominently hint at the heritage. As do those reassuring words "By Appointment To the Royal Danish Court". Presumably, that means someone in the Danish Royal household is procuring Carlsberg's products. But which ones? My money is on their Special Brew.

What else can I say about the front? Not much. There's a strange looking leaf type symbol. And the words "Copenhagen Denmark". There is nothing more to describe. Which means that it's time to open this bottle of lager. And to answer the question... is this the best lager in the world?

Straight after opening the bottle, and before I could pour, something strange happened.

This happened. The head tried to escape from the bottle. It didn't want to sit still when it came to pouring either.

The glass had a good thick head. Fortunately, it settled down in a couple of minutes, leaving my half-pint glass nicely brimming.

The colour is what you would expect from a lager. A pale yellow colour with lots of fizz.

The smell is barely worth describing. It smells like virtually every other lager. That is to say, it has a faint smell of a blend of malted barley and the usual lager ingredients.

How does it taste? After a couple of gulps, I'd say it tastes of lager. To see what I mean, simply try any other lager, anywhere in the world. The taste is mostly, and lightly of malted barley. And it leaves a mild, hoppy bitterness on your tongue.

Unexpectedly, there are some things that I like about Carlsberg. The taste isn't all that bad. Certainly not as bad as some lagers. The bitterness for example, isn't as horrible and lingering as, say, the appalling Michelob. It's surprisingly easy to drink. Served cold, it would also be light and refreshing.

But, there is plenty to hate here too. The taste is lingering enough for it to stop being refreshing fairly quickly. The flavours, although not totally offensive, really aren't something to get enthused about. The lightness, and refreshing-ness come from how weak and watery it is. You'd need to drink a lot of this to get a full taste of it, and to feel the effects. But you wouldn't want to drink much of it.

Just like yesterday's beer, and like so many lagers, drinking this is like eating mashed potato. It has a bland, yet mostly inoffensive taste. And it's something most people consumer only because they have to. Is it the best lager in the world? No.

Rating: 2.55

Have you tried Carlsberg? What did you think? Is it better or worse than Export?
Leave your corrections, opinions, thoughts, ideas, suggestions and requests with the world here please. And check back tomorrow for more green-bottled blandness.

Hver mand er sin kone nærmest.

Jag saknar dig lite Johanna.

Men det är väl smällar man måste ta om man ger sig ut på sådana saker jag nu gjort antar jag. Idag var en bra dag, fint väder och det var inget jobbigt på arbetet. Imorgon är det team-möte.

Café Klaptræet mellan Nørrebro Station & Strøget är Nordjobbs lilla tillhåll varje torsdag. Det lärde jag mig förra året, veckans cafékväll var inställt men jag prövade lyckan för att se om det var någon nordjobbare som dök upp där ändå. Men det gjorde det inte. Drog dit vid omkring 20.00 och tog mig resan, och årets, första upptappade pilsner - och gosh va god den var! This is why I love Copenhagen. <3

Även om jag endast hade en fototidning som sällskap under den timmen så var det minnen och en skön stund för sig själv. Det behövs ibland. Även om jag är Själv här i Köpenhamn just nu, betyder det inte att jag har tid för "sig själv" att tänka på saker och ting ordentligt. Det är alltid fullt upp. Och jag tror Nordjobb Danmark har varit lite dåliga på att informera om cafékvällarna, precis som förra året. Vi får se nästa vecka.

MAREA FINALĂ

CROAŢIA

RUSIA

CEHIA

TURCIA

POLONIA

FRANŢA

SUEDIA

SPANIA

GERMANIA

PORTUGALIA

ELVEŢIA

AUSTRIA

ITALIA

OLANDA

GRECIA

ROMÂNIA

FETELE CARLSBERG

SPECTACOL FINAL

Tags: carlsberg, viral, marketing, buzz, mentos, cocacola, guinness mentos coca cola

]]> http://thequintessential.wordpress.com/2008/06/30/elephants-of-carlsberg/ Mon, 30 Jun 2008 12:38:09 +0000 thequintessential http://thequintessential.wordpress.com/2008/06/30/elephants-of-carlsberg/ England has Big Ben. America has Lady Liberty. France has Eiffel Tower. Denmark? She has four Carlsberg elephants. Carlsberg Breweries in Valby (Southwest of the city-center) won’t be in my travel list if Kirsten didn’t recommend it vehemently. They are so diminutive for a conglomerate of such size, and it’s easy to miss this gate. Even the bus to the visitors centre doesn’t go past the gate so we had to walk to admire the Carlsberg elephants. (Only taking the visitor’s bus is recommended since it is 45 minutes walk from the nearest train station.)

These four magnificent statues (in fact they are carvings) form the gate that leads to the main entrance to the Carlsberg brewery. Completed in 1901, they symbolize four sons of the Carlsberg founder Ottalia Jacobson, and bore the initials of those four sons. On the elephants are the Swastika symbols, wishing health and prosperity to these four surviving sons of the tycoon. The Carlsberg Breweries itself used the symbol until the Nazis corrupted the symbol in the late 30s.

The Carlsberg Visitors Centre has nice exhibitions about the brewing of beers and the history of the Carlsberg-Tuborg Brewery. The entrance fee is cheap at 50 DKK (about 7 Euros) and include two beer tastings. However, it’s not a guided tour, and we had to follow the signs through the exhibitions halls, the stables, mews, garages with old beer wagons. The tour takes about 2 hours and inevitably ends in a small gift shop. Next to the shop is the beer tasting bar; but, it seems strange to me that some of the Carlsberg beers can only be tasted here and not sold anywhere in the world. One note of caution is that Carlsberg’s signature the Elephant Beer has twice the alcohol content as regular beer.

У питерской «Балтики» - дух лидера отрасли, «балтийский душок», пардон, «дух», ответственность, безжалостность к нарушителям,

а  в Самаре – чувство сопричастности.

Тула –  «своя история, присоединение к «Балтике»», Ростов – «высокая идентичность, престижность» (да-да, Ростов – это престижность выше края).

«Вена» - динамизм, командный дух, инициативность, уникальный бренд, самостоятельность. М-да. Слишком, слишком… в общем, сливаем вице-президента по продажам Семака Виктора Владимировича.

Ярославль – зловеще в связи со случаем с Юлей Беловой, но именно так описывается в «Балтике» дух «Ярпива» - «справедливость, престижность, стабильность, дисциплина, приоритет интересов производства» (я думаю последнее было бы любопытно Ростехнадзору и трудовой инспекции).

 Ну, и конечно, «Пикра» - «динамичность, ориентация на перспективу, инициативность».

Только где измерители внутренних коммуникаций, так сказать KPI для оценки духа компании в целом? Может быть, если, скажем, в 2006 году родившимся у сотрудникам детям давали 3 раза имя «Даниил», а в 2007 – уже 5 раз, то можно сказать что корпоративность повысилась на основе исторических данных возросла на 66%? А  как оценить порывы некоторых сотрудников сменить фамилию на «Бриман»?

Szenenwechsel: Hochzeitsparty eines Freundes, multikulturell und multinational in einem bekannten Club. Ich treffe einen Kroatin und frage voller Mitleid, was sie mit ihrer Mannschaft angestellt hat. Sie bricht spontan in Tränen aus. In meinem Eifer will ich sie trösten, sage tausend Dinge, umarme sie, flehe sie an, doch mit Weinen aufzuhören, es sei doch Hochzeit heute, sie heirate doch auch nächste Woche, erwidert sie schluchzend. Ich will das Thema wechseln: "Nun müssen wir sogar noch die Deutschen unterstützen, weil wir ja ein Türkentrauma haben."

Plötzliche Stille. Die Musik hat aufgehört zu spielen. 40 Augenpaare und ein Mittelfinger blitzen mich an. "Das ist mein zukünftiger Mann", sagt die Kroatin. "Eben musste ich beinahe unsere Hochzeit abblasen. Wegen der EM-bedingten Germanophobie unserer Schweizer Freunde." Kleinlaut erwidere ich, dass das Spiel 90 Minuten daure und am Ende die Deutschen gewinnen, doch da hört mir schon keiner mehr zu. Ich schleich mich. Raus und nach Hause.

Möglicherweise hatte ich doch "... die doofen Deutschen unterstützen ..." gesagt. Könnte sein. Wegen der Alliteration. Wie bei TürkenTrauma. Oder ganz einfach aus Gewohnheit.

Erlebe Emotionen. An das emontionale Vakuum nach Ausscheiden der eigenen Mannschaft wurde nicht gedacht. Wem gehört mein Herz? Den Deutschen? Den Türken?

Heute geh ich nach Basel. Du bist Deutschland. Vorbei am Security vor der Fanmeile. Du bist Deutschland. Vorbei am Migrospavillon mit der netten Bedienung. Du bist Deutschland. Vorbei an der Uni mit den kompetenten Professoren. Du bist Deutschland.

Und rein in die Dönerbude.

Continental og Coca Cola ser ud til at have deres reklameskilte i orden, selv lavprisbilen KIA, har styr på det, men superbranded, der vil være et af de mest synlige ølmærker i fodbold, har et forvansket logo siddende på sidelinien.

Det er utilgiveligt, og uforståeligt, og kan skyldes en fejl hos producenterne, eller hos dem der har regnet kameravinkler ud. Uanset hvad, så ser de andre logoer ud som de skal. Coca Cola har beskåret deres hårdt, og det er helt i orden, men at trykke det sammen som Carlsbergs, det må bero på en fejl.

Skiltet kan være designet til at sidde bag mål, for så vil det have et naturligt format, når kameraet filmer fra tribunen midt på stadion. Dog skal man huske de mange fotografer rundt om på stadion, der fotograferer fra andre vinkler. Alt i alt må læren være at man skal gengive sit logo som det er skabt, og lade vinkler være vinkler.

Kom ind i kampen Carlsberg.

In the last two years, four brewing giants like South African-based Sab-Miller, US-based Anheuser-Busch, UK-based Cobra and recently Singapore-based Asia-Pacific Breweries have set up shop in Hyderabad. CNBC TV18 learns that Belgian-based InBev and Danish-Carlsberg may also well be on their way .

Full article here

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AXA - Réinventons notre métier

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Levi's - Walk

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Carlsberg - Sport Inside

Guinness - Domino

Honda - Civic (celle-ci est terrible)

Adidas - Dream Big

Future Shop - Get a laptop

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Nissan - Micrattitude

Volkswagen - Enjoy the everyday

EOS 10D 50mm f/2.5