"Online retailers should work on their navigational menus to make them as usable as possible following research suggesting some of the UK's biggest brands fail to do this...

...Debenhams's simple menu, which takes the form of a horizontal bar split into links for each of its departments, means that users take an average of 6.6 seconds to click on the link they need...

Forcing people to interact with too much information upfront significantly decreases important performance indicators such as success rate, time to completion and user satisfaction."

This week's release brings a lot of new Halloween content!  Come hang out with friends in the Halloween Spooktacular scene... set in a graveyard with fog, tombs, fireflies, and Halloween YouTube videos.  As soon as you jump onto a tombstone, you automatically dance.  Check it out!

Our artists went a little over-the-top with our Halloween costumes too- choose from ram's horns, devil wings, angel halos, mini-skirts and thigh-high's, witches hats, pirate hats, and more. What are you in the mood for this year... angel or devil?

Stay tuned for details about our Halloween parties- which will take place in all our Spooktacular Hangouts on 10/25 - 10/26. A great way to meet more users if you haven't already. Donza and some of our other regulars will be there with bells on.

AIM users- check out our new "docked module" (which is a fancy way of saying, "look at the Vivaty app at the bottom of the AIM client") - now you can see your gifts and all the top Vivaty hangouts so you can be more selective about where you start your experience.

Last but not least, we've launched a Right Click Menu. Right-click means FEWER and BETTER clicks, which we know you are probably excited about.  Right-click on your avatar, an object, or anywhere in a scene to control your experience.  See you in Vivaty!

/heidi

I have only ever been to one O-meet, and Tracie had never done it before.  We got there and saw our friends Rick and Kim were there too, so were Jonea (my AR teammate) and her son Brock.  Tracie and I got our map and headed out with thoughts of trying to get to some of the 50 pointers as quickly as possible while picking up some others on the way.  We got the first 10 pointer in about 2 minutes, then headed up a steep gully toward another control on the top of a ridge overlooking the Salt River.  We hadn't done anything to warm up, so the sudden load of intense cardio was tough as we trudged up the steep gully.  One we got the next point, we realized that it had already been 20 minutes (we were only allowed to be out on the course for 2 hours), so we modified our plan and decided to stay a little closer to the start/finish.

We headed up the ridge and over into a little saddle.  We went down one side of the ridge about 100 yards to aquire another point, then back and off the other side down to a deep trench where there was another control.  Tracie wanted to learn to navigate, so we spent time at each control looking at the map, orienting the map, and getting a bearing toward the next control point.  Tracie was doing well at reading the map, but having a hard time determining the bearings.  I told her to not worry about it, that I have to remind myself how to do it almost every time I am out.

We headed down a wash then around some big boulders and over into another re-entrant to the next control.  5 down with one hour to go.  We headed up to a marked trail then followed that all the way up to the highest point on Coon Bluff where we found our next point.  On the way down the other side, we crossed paths with Ron the race director who was running it solo (no, he didn't know where the points were, as someone else set the course).

We picked up our 7th point in another re-entrant partway down the hill.  Then we crossed over into a wider flatter valley and found another control.  We now had only 40 minutes left, so we looked at how we could maximize our effort and still make it back in time.  We skirted around the side of a hill and located our 9th control in a narrow gully.  Then further yet around the same hill to get another.   We had only 22 minutes left now......oh the pressure!

From there we went up and over the next ridge to point 11. We hiked down a narrow wash that was filled with big boulders to get our last control point, we now had only 8 minutes to make it back without incurring any penalties.  We made it down to the wash that paralleled the road and followed it down until we could cross the fence and get onto the roadway. We jogged across the parking area and made it back to the timing station with 37 seconds to spare!

We ended up with 300 total points out of 750 possible, but felt good about the experience.  We had a nice hike together, and Tracie got to see what navigation and orienteering is all about.  It was a great way to spend a day with the one I love.

Parmi les commentaires reçus, celui de Stéphane Dumas, un lecteur, et commentateur, de longue date, du blogue de Richard3, qui me faisait remarquer, par l'entremise d'un lien vers Google Maps, que l'un des viaducs, de l'échangeur A-40/A-440, est suffisamment large pour permettre beaucoup plus de circulation qu'il ne le fait actuellement.  En y jetant un oeil, on voit qu'il y a tout l'espace nécessaire pour y mettre trois voies!  L'idée m'a donc pris, en ce lundi pluvieux, de faire comme d'autres blogueurs, et d'élaborer une théorie à partir de diverses vues obtenues via le logiciel Google Earth.  Cela donnerait quelque chose comme ceci.

La ligne verte, ajoutée sur l'image, montrerait le trajet approximatif d'une telle traversée, depuis l'échangeur A-40/A-440 jusqu'à l'autoroute 20, en passant par l'île d'Orléans.

En regardant l'échangeur de plus près, on constate que quelques modifications seraient évidemment nécessaires.  Entre autres, j'ai ajouté un agrandissement de la jetée, afin de permettre la construction de la bretelle vers la rive-sud, mais il faudrait probablement la modifier aussi, afin de construire des culées des deux ponts.  Ceux-ci pourraient être simplement des ponts à poutres, tout ce qu'il y a de plus conventionnel, pour traverser les quelques deux kilomètres et demi qui séparent la rive nord du fleuve, et l'île d'Orléans.  Il s'agira de construire quelques travées plus élevées, afin de permettre la navigation de plaisance.

La traversée de l'île d'Orléans comme tel serait dotée de quelques courbes, ce qui permettrait de trouver la ligne idéale, et ce sans recourir à des expropriations massives.  Le pont qui relierait l'île à la rive sud, par contre, serait beaucoup plus élaboré que celui vers la rive nord, puisqu'il devra laisser suffisamment de dégagement pour la circulation des navires de la marine marchande, en plus de parcourir, lui aussi, une distance de plus de deux kilomètres.  Il devra donc s'agir d'un pont à haubans, ou d'un pont suspendu, deux types de pont reconnus pour assurer de longues portées, ainsi que pour ajouter un aspect visuel saisissant, qui viendra se marier au paysage environnant.

Le tracé, sur la rive sud, comporterait certaines courbes, encore une fois, dans le but d'éviter des expropriations massives.  Un viaduc d'importance viendrait traverser le boulevard de la Rive-Sud, tout près de l'intersection de celui-ci avec la rue Saint-Joseph, et la route Lallemand.

De là, l'autoroute viendrait se raccorder à l'A-20 en suivant ce qui semble être une ancienne emprise de chemin de fer.

Évidemment, un tel projet rencontrera beaucoup d'opposition.

D'abord, les insulaires ne voudront pas d'une autoroute qui traverserait leur île, et ce malgré qu'une telle infrastructure leur assurerait, en plus d'un lien plus fiable vers la rive nord du fleuve, un tout nouveau lien permanent vers la rive sud, ce qui ouvrirait des possibilités de développement à l'île.  Mais voilà, les insulaires sont plutôt opposés à toute forme de développement massif.  Ils jugent que ce genre de développement leur enlèverait la tranquillité qu'ils ont présentement.

Ensuite, il y a le projet Rabaska.  C'est certain que le quai du futur port méthanier se retrouverait bien près du nouveau pont, ce qui impliquera certaines fermetures sporadiques, lors des manoeuvres des navires, et ce pour des raisons de sécurité.  Encore faudrait-il que ces fermetures ne soient pas de trop longue durée, et surtout, qu'elles ne se produisent pas aux heures de pointe.  Le cas échéant, une telle traversée deviendrait bien inutile.

Finalement, il ne faudra pas oublier nos chers "amis" environnementalistes, qui s'opposeront à ce projet, de la même façon qu'ils s'opposent à n'importe quel projet d'envergure.

Devant cela, l'option d'un tunnel sous le fleuve ne peut donc pas être rejetée du revers de la main.  Par contre, les bretelles qui s'élançaient vers le cap Diamant ont été démantelées, et les cavernes déjà creusées ont été remises, ou sont sur le point de l'être, à Robert Lepage, afin d'en faire un espace de création artistique.  Voilà une autre forme de subvention aux arts.

Ainsi, d'un côté comme de l'autre, la construction d'un nouveau lien inter-rives ne pourra faire autrement que se heurter à des coûts élevés.  Mais la construction d'un tel lien devra avoir lieu, tôt ou tard.  Et plus tôt que tard, à mon avis.  Il est évident, toutefois, qu'une telle décision aura un poids politique énorme.

Folgende Antwort bekam ein Leser meiner World of PPC von Navigon auf die Nachfrage, was denn mit einer Unterstützung des Touch Diamond wäre:

Mit freundlichen Grüßen
__________________________________
Ihr NAVIGON Team

Klar wird: Navigon ist sich der Problematik durchaus bewusst und arbeitet an der Problemlösung. Und fair betrachtet (so sehr es mich selbst wurmt, dass keines meiner drei aktuellen Geräte - Palm Treo Pro, HTC Touch Diamond und Samsung Omnia SGH-i900 - mit dem MN7 funktionieren): auf den "zugelassenen" Geräten auf der Kompatibilitätsliste ist die Begeisterung der Anwender durchaus gross... die Software also gut.

Hoffen wir also auf November...

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In keeping with the KISS principal, the next Golden Rule is about navigation.

Golden Rule Seven: Go with what you know

We have "taught" visitors over the last 10 years how to navigate a website. Here in the West, we read left to right, top to bottom. The left hand navigation was created for that very reason. While top of page navigation still works, I warn against playing around too much with fancy navigation that may confuse your visitor. As I have mentioned previously, don't make content on your website hard to find. The left hand navigation works, and if you target demographic is even slightly techno-challenged (eg they are in an older age group, vision impaired etc) do not venture from this successful layout.

Golden Rule Eight - Make contacting you easy

Whatever contact method you would prefer your visitors use, don't make them search for it. If you offer a telephone number, make it stand out (preferably on every page - including the home page). If you only want to be contacted via email, don't bury the details five clicks away from the homepage. I always recommend using contact forms over listing email addresses for the simple purpose of reducing spam.

Golden Rule Nine - Tag, tag, tag, you're it!

If your website designer is not offering optimisation as part of the package, find someone else who is. Also be weary of designers who claim to know about website search engine optimisation (SEO), as many of them don't. The best way to check if a web designer understands SEO, is to see if their own website is optimised. If it isn't, don't go with them.

You can tell quite quickly and easily if a website is optimised through many different tests, however here is just one. Open the website in IE or Firefox and look to the very top of the page - the usually blue section that lists the website title above the url. If your website designer's title is "Home - Pete's Website", this page is not optimised. Page titles must explain what the page is all about (and therefore each page title on your website should be unique and list the content or keywords pertaining to that particular page). If the page title instead was "Website design, website designer, website designs - Pete's Website Design" then this is a better indication that he knows about website design.

I can write literally hundreds of pages on how to optimise your website, so for the purposes of this blog, if you have specific questions about your own website, please drop me a line. I offer free website analyses based on design, optimisation and content as well as user experience and evaluating the ultimate purpose of your site.

The final Golden Rule will be posted next week.

Happy designing.

Lisa Evett

list of content

Author : Ramjee Prasad, Marina Ruggieri

Publisher : Artech House (2005)

Size : 3,913 mb

Delivery cost : Rp. 10.000,-

Pesan ebook-ebook yang anda inginkan ke ebookscience@yahoo.com (email dan yahoo massanger) atau sms ke 085737405726.

Kami akan segera mengirimkan pesanan anda ke email anda, setelah anda mentransfer biaya pengiriman ke no rekening 0028890784 (Bank BNI) . Untuk mempermudah kami dalam mengidentifikasi pesanan anda, kami anjurkan anda untuk mentransfer dalam jumlah yang unik, contohnya Rp. 50.300,-

Untuk mempercepat pengiriman pesanan anda, segeralah sms/email kami, setelah melakukan transfer.

Salam

Edo

Whether you've been day sailing in Galveston Bay or managed an offshore jaunt to another Texas port, everyone has to come home. Tacking or reaching through the Gulf, moored buoys mark the shipping lanes and jetties.  Chirping and moaning across the waves, their bells, whistles and horns speak an ageless sea-language, and patterned flashes of light make them easily recognizable even for the night watch.

Slipping through the bay, there are day markers to look for - numbered red triangles and green squares on posts - or smaller red and green buoys.  If you have a chart (you DO have a chart, don't you?), you know what to look for. When you find it, you know where you are.

Probably the most well-known aid to navigation in Galveston Bay is Marker #2. Attached to a scarred post that's been replaced a few times, the red triangle alerts boaters to the beginning of the Clear Creek channel. A traditional navigational mantra reminds boaters to keep "Red, Right, Returning".  Coming in from sea, the prudent skipper keeps red markers on the right, green on left, and the vessel in between for safe pasage.

Because Galveston Bay is so shallow, it's always safest to enter the channel where the markers begin.  Sometimes folks will cut into or out of the channel between markers 2 and 4, where the water still is deep enough to carry smaller boats. But generally speaking, boats line up and take their turn, counting down the markers through the Channel into Clear Lake.

At least they did before Hurricane Ike.  Now, an eye for debris, a compass course or great familiarity with the channels are the only sure guides to safe passage because many markers apparently are gone, washed away in the surge. I say "apparently" because channel markers have begun to pop up in odd places -  a green marker in a pile of debris at Lakewood Yacht Club, a red light on a pier in Seabrook shipyard.

Last week, I was startled to find Marker #4 propped up against a fence on Second Street in Seabrook, just across from the Post Office. Surrounded by piles of debris and household goods that had been brought out into the sunshine to dry. it seemed less a guide to navigation than a memento mori for a way of life.

Looking at it, I became curious.  If "Red, Right, Returning" works so well on the water to guide people home, what mantra could there be for people trying to rebuild  lives on land?  Imagining a set of rules for this road to reconstruction, I remembered the words of Varnish John, the old man I met early in my brightwork career. It was John who told me in a cafe one afternoon, "After the big 'un, you start where you can start, and do what you can do."

When I first heard those words, I paid them little mind. They sounded reasonable, if ordinary and just a little trite. Today, they resonate with extraordinary truth. My little corner of the post-Ike world is full of people starting where they can start, and doing what they can do.  The gestures are so small, so quiet and undramatic they hardly are noticed. The story of the wine rescued from the Frascone winery in Oak Island is one such story.  Spending an afternoon pulling wine bottles out of a ditch is a perfect example of "starting where you can start".  But there are other, even smaller, "starts" much closer to home.   Taken together, they tell the story of a community returning to life, one step at a time.

 A live-aboard at Lakewood Yacht Club was lucky - his boat survived. On the other hand, his dock was picked up by the surge, shattered into pieces and thrown onto the grass next to the parking area. Watching him carve pieces of the broken dock into even smaller chunks with a hand saw one afternoon, I asked what he was up to.  Grinning like a kid, he said, "I've got a new slip, and I need dock steps. I figured I might as well make myself some that will be a little special."  Special, they are.  Measured, trimmed,  nailed and power-washed, they've become a functional and attractive reminder that you start recovering by doing what you can do.

For residents and visitors who regularly cruise down FM 2094 in Kemah, there's nothing functional about the Schmidt jack-o-lanterns.  The family has been hanging decorations from their huge trees for as long as I've been around, and that's twenty years of Halloween fun.  They've added a few skeletons and ghosties to the collection, and a few purple and green jack-o-lanterns over the years, but the effect is utterly charming.  To see it back this year, so soon after Ike, was comforting beyond belief.  For strangers, it's a cute yard decoration. For the neighborhood, it's a tie to the past, an affirmation that traditions will endure, and a slightly defiant gesture that proclaims the circle of neighborliness and community has not been broken.

Speaking of community, the Sea Scouts were out and about last Saturday, raising a little money by selling breakfast tacos, hotdogs and nachos to folks roaming the nautical flea market.  Based at St. Andrew's Episcopal Church in Pearland, Texas, Ship 468 sails out of Lakewood Yacht Club (where most of my boat photographs were taken) and has a few of their own Ike-related issues to deal with. One of the girls said, "It will take some time and money to fix up our boats, but we've got the time, and we can earn the money".  You do what you can do.

There's no question that even youth can have the resiliance, discipline and disposition to deal with disaster. When I asked if I could take their photo, they poked and prodded at one another good-naturedly, reminding each other to button their uniforms properly and "look sharp", even in the midst of their ordinary and slightly-hurricane-trashed surroundings.  Watching them, you could feel their confidence in their ability to cope with the challenges of life, and sense that the crew of Ship 468 understands what it means to work as part of a team.

 One of the realities of disaster recovery is that the smallest victories can require a little teamwork, even when the members of the team don't know each other.  I assume - but don't know - it was one of the anonymous crews of debris-removers who spotted the sports trophies glittering in the sunlight beneath the mess at the base of the 146 bridge in Seabrook.What I do know is that someone's heart was touched enough to pull the trophies from the tangle of fiberglass and wood, lining them up along the sidewalk's edge.  They sat there for days, untouched, undisturbed, as though displayed in a formal case.  They were someone's trophies, and they were waiting to go home.

One evening, I couldn't stand it any longer. Driving into Seabrook, I parked and walked back toward the bridge. I had meant only to take a photograph of the trophies, but looking at them, I discovered some were marked with the name of a Seabrook school, and the name of a person. The debris-removers had done their job, and now it was time for me to do mine.Pulling a couple of plastic bags from the bushes along the sidewalk, I picked up the trophies, and carried them home.  The next day, I washed them off and polished away the few bits of rust that had formed.  When they had dried, I re-bagged them, and headed off to the Seabrook Post Office.

Trophies in hand, I waited in line until one of my favorite clerks was available.  Once at the counter, I explained the story, and asked if she knew how I could get in touch with the man whose name was engraved on the plaques.  She thought for a minute before saying, "You know we can't give you any specific information.  But, I can tell you that we deliver mail to his residence.  And, if you were to leave those with us, we could be sure that they make it to his house."

Later in the week, I stopped by the Post Office to mail a few things to my mother.  As I was heading for the door, my favorite clerk looked up from her paperwork and said, "By the way ~ we got those trophies delivered."

Varnish John was right.  You start where you can start, and you do what you can do.

COMMENTS ARE WELCOME... To leave a comment or respond, please click below

With Hotspots you can:
* Tag important locations by pressing one button.
* Attach photos and notes to a tag.
* Get directions to and from a tag. You can also get directions between tags.
* Email tags to friends.

Hotspots is perfect for:
* House hunters: tag houses, attach photos and jot down some notes. Then browse when you come home.
* Street parkers: never forget where you parked again.
* Travelers: remember that new pizza store you discovered in Chicago.
* Lovers: cherish where you had your first kiss forever.

Tip: For the GPS unit to find you accurately, you need to be outdoors with a view of the sky.

For more information and to download go to http://appshopper.com/navigation/hotspots

Enterprise Timeline:

2151

On April 16th, 2151 the Enterprise (NX-01) is launched

2243

Commodore Van Anling placed Captain April in charge of construction of the Constitution-class, U.S.S. Enterprise (NCC-1701), at the San Francisco Fleet Yards (non-canon).

2245 - 2251

Captain Robert April takes the U.S.S. Enterprise (NCC-1701), out for her first five-year mission.

2252 - 2264

Captain Christopher Pike assumes command and he takes the U.S.S. Enterprise (NCC-1701), out for almost 12 year mission.

2265 - early 2271

At 30 year of age Captain James T. Kirk takes the U.S.S. Enterprise (NCC-1701), on a five-year mission.

Click on Pics For More Info:

Voici le site en Flash de Let it Bleed le fameux album du groupe anglais The Rolling Stones sorti en 1969 et écrit par Jimmy Miller. Sur ce site vous apprécierez la navigation intuitive et la présentation originale de leurs photos de 1969.

Retrouvez les stars du rock international dans un livre collector agrémenté de nombreuses photos du groupe The Rolling Stones en 1969.

C'est un vrai régal de parcourir ce recueil de photos que l'on a pas l'habitude de voir et retrouvez avec plaisir Mick Jagger, Keith Richards, Brian Jones, Ian Stewart, Charlie Watts et Bill Wyman...

Sur ce site dédié retrouvez leur parcours au Etats-Unis en 1969, The Rolling Stones vu de l'intérieur,  le livre collector dédié à Let it Bleed tour de 1969 aux Etats-Unis, les photos du groupe en 1969 et enfin l'actualité du jour les concernant!

Un vrai régal pour les fans de ce groupe mythique!

Retrouvez les aussi sur leur site officiel : The Rolling Stones

Bonne visite et découverte! ;-)

Readers should notice that I don't categorize my assignments by name. I use four different categories in my blog: Blog Assignments, Artwork Self-Critique, Altered Book, and Rants and Blabbering. For those of you in my art class, the Altered Book category is self explanatory. I will file non-classwork posts under the Rants and Blabbering category. Both Blog Assignments and Artwork Self-critique are categories meant for classwork. Artwork Self-Critique will contain written reviews of my projects, while Blog assignments pertain to posts that are part of the assignment itself.

Assignment names are tagged but not categorized. They will not show up on the sidebar, but you should be able to find them if you use the search feature.

OpenRouteService was developed at the University of Bonn and uses the new OpenLS services published by the Open Geospatial Consortium. It was launched in Germany in May 2008 and coverage was extended to cover the UK and Ireland early in September 2008.

The Your Navigation service was was also launched in the UK in September 2008. Using both services it is possible to select a start and end location and a mode and the service will calculate a suitable route.

Here is YourNavigation for a walking route in central London.

And here is the same route by bicycle:

And by car:

OpenRouteService is able to offer similar functionality but can also use real time (TMC) traffic data for the Northrhine-Westphalia and Bavaria areas. The image below shows two areas of traffic congestion in the Cologne area..

The static data on which this is based is collected by volunteers for OpenStreetMap and is available on a Creative Commons Licence. The OpenStreetMap community is currently improving the tagging of road and path data to improve the accuracy of the routing. Coverage for OpenStreetMap is expanding fast in the UK and elsewhere.

Voici Rice Daubney un site en Flash venu tout droit d'Australie.

Vous aimerez sa navigation originale et intuitive.

Bonne découverte!

Via WebNewly

San Jose, CA---How can you miss with a panel on making money? This session, with Joe Laszlo, director of advertising at the Interactive Advertising Bureau (IAB), moderating a panel made up of mobile video executives, was packed. Each executive spoke about his or her company's business model. Susan Cashen, vp of marketing at mywaves described the company as a handset agnostic mobile video service that delivers video around the world. "Because we're free, we're dependent on advertising," she said. "We've also recently launched commerce with entertainment. When a consumer is immersed in an entertainment experience like watching a free Beyonce video, it's a natural for them to be able to buy Beyonce content, both virtual and real goods."

Transpera CEO Frank Barbieri described his company as "building the largest premium ad-supported mobile video network." Networks in Motion is an applications and platform provider for the mobile phone, focused on search and navigation, with a subscription-based model. "Navigation and search is alive and well on the paid platform," said CEO Doug Antone. Bytemobile CMO Adrian Hall said his company provides services to the carrier as an enabler to the end-user. "We basically enable the mobile Internet for the end-user," he said. "And we see user-profile information which is useful for contextual and behavioral targeted advertising."

On the advertising front, asked Laszlo, are advertisers are willing to pay a premium for mobile? Bytemobile's Hall said the one thing that appears obvious is that the more targeted the ad, the more valuable. Barbieri said that mobile has far more focus of attention than the PC, where the screen could be displaying several windows and other distractions simultaneously. "For brand advertisers, that increased attention leads to better numbers," he said. "I think the news is fairly good in these early days." Cashen said about 6.5 million unique come to mywaves every month; they come twice a week and spend 20 minutes, watching 2 or 3 minute segments. "A 30-second pre-roll just won't cut it," she said. "In the short term, there are big opportunities to connect with consumers via direct marketing. There's genius to leverage the video entertainment on the handset from the point of view of a brand. Taking what works on the web on mobile is taking baby steps,. You have this incredible storefront on the handset. Click-to-call, click-to-buy: there's no better measurement. Leveraging the entertainment to create action is where we feel good."

Cashen said that transcoding video for the consumer gives her company information on the consumers. "We have the ability to target by DMA, time of day, and type of handset," she reported.

Everyone is trying to drive personalization and the consistency of brand across multiple devices, noted Hall and more personalized advertising based on user needs will create a dramatically stronger click-through rate. The mobile marketing campaign has to have ways to interact with the user, said Barbieri. "We work with our brand advertisers to brainstorm the mobile marketing campaign and how to target the audience."

Antone observed that his company's business model is different in that the user pays $10/month to navigate. "It's no longer how you get from Point A to Point B," he said. "We want someone to turn it on in the morning for real-time traffic information. Not just where's the local movie theater but what's playing and when. It's all available on your client-server application on your handset. See us as a publisher that's getting your content out to people. Our customers are the carriers, who sell to their customers. That's our strategy. All of them have this $10 price point. At some point it'll be $5 and beyond that it will be zero, a free application. The relevance of this is that when someone is mobile, they're also motivated. When you're in a browsing application and looking for a restaurant, you're motivated to go. Targeted, pertinent advertising that can happen during that search is what we're focused on."

But to get the numbers, the only way the carriers can make that work is to draw in big percentages of their users. To get 50 to 60 percent, they'll have to change the pricing model. "We're betting on the idea that they're going to try to do that and not roll over," said Antone

Focusing on how the Networks in Motion product will one day be free, Antone talked about the challenge. "It depends how good we all are at creating the economics on the back end," he said. "That listing of Italian restaurants in your neighborhood, for example. Would you find it offensive to get a manipulated search, where the restaurant that's farther away pays to be listed first? When do consumers say, Forget it - you're giving me something I don't want. We have to do this in a way that there's enough economics but the consumer still likes it."

Finally, panelists spoke about the role of the carrier, between the extremes of a dumb pipe and a walled garden. "There is a smart pipe concept where there's a tremendous amount of marketing and merchandising power that any one would be a fool to ignore, because they have a connection to the user with billing inserts, with product marketing on the deck," said Barbieri. "There's a relationship that can be used to promote content well. We have to move from a programming-type mentality of carriers to more of a merchandising, marketing and retail type of relationship. And that's good for us and for the consumer as well. We have yet to get to the point where there are tremendous marketing and retailing competencies at some of the carriers, but that'll change.

The carriers could move faster," added Hall. "They are desperately trying to be smart pipes and it's incumbent on us to work with them to become smarter. While they're starting to recognize they're sitting in a unique place and make smarter use of the user profiles they see. By doing that effectively, they'll continue to be smart pipes or, in some cases become smarter pipes."

Les déplacements ne se conçoivent plus sans intelligence. Pour rouler, marcher ou voler malin, les usagers des transports ont besoin d'informations, des informations fiables et en temps réel.
Face à ces demandes multiples, une certaine effervescence s'empare des opérateurs de téléphonie mobile. La semaine dernière, SFR et la PME Moviken lançaient itransports.fr, premier service européen de calcul d’itinéraires en transports publics sur téléphone mobile. Le même SFR équipera de ses cartes SIM un nouveau GPS TomTom. Le GO940, puisque c'est son nom, calculera les itinéraires en tenant compte des déplacements de tous les utilisateurs de l'opérateur.
Et voilà qu'à l'occasion du Mondial de l'Automobile 2008, Orange annonce une ribambelle de nouvelles offres allant du Wifi embarqué dans la Lancia au lancement d'Orange Maps en passant par un nouveau service de collecte de données trafic automobile. Ce dernier projet a retenu notre attention car il s'appuie d'abord sur les traces, anonymes et massives, captées à partir des téléphones mobiles en mouvement ; des données qui sont ensuite agrégées à d'autres sources pour une information plus pertinente ; des traces qui deviennent une source considérable d'informations mais qui soulève des questions multiples (Vous êtes capteur, donnée et exploitant ou encore Quand les espaces urbains du futur posent problèmes).
Nous nous sommes entretenus avec Jean-Louis Klein, responsable projet automobile et télématique. Il raconte pourquoi et comment Orange a décidé de mettre son réseau mobile au service de l'info-trafic.

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To help search engines find all of your website's webpages it is important that you provide their bots with a path to the webpages using HTML links. Search engine bots currently cannot read JavaScript links, Flash links or form drop-down menu links and by using these types of navigation you will prevent your webpages from being indexed. It is best to structure your navigation well and provide top level and sub-level HTML navigation links relevant to each section of your website.

Site Map Alternative

If (for some obscure reason) it is not possible to use HTML links within your main website then you should provide users and search engines with a HTML site map alternative that provides a list of links to all the webpages within your website. Search engine bots automatically look for site maps when they visit a website so providing this service will only benefit the indexing of your webpages.

Cross-Link Pages to Help Pass Relevancy and Pagerank

Search engines give more weight (PageRank as Google names it) to pages that are nearer to the top level of your website than pages tucked away in some remote location. This weight can help increase your rankings for search terms related to that page. By cross linking pages with other pages in your website you will help evenly pass this weight around your website helping all pages rank well. An excellent example of this is Wikipedia. You will see that the text in a single Wikipedia page contains many links to other pages and sections of the Wikipedia website all with relevant anchor text.

Avoid Using Popup Windows and Frames

Do not add important information within a popup window link. To create the popup window the link is likely to use JavaScript which will block the search engine bots and then even if the popup window webpage is found and indexed it is likely that when a user visits that page they will have no navigation to take them through the rest of your website. The same problem happens when using HTML frames where you have your navigation in one frame and the content in another.

Quand je navigue, je veux un accès facile à tous les outils du navigateur — menus, boutons, barres d'outils, etc. Mais quand je lis, tout ce qui n'est pas information à l'écran vient distraire l'attention et perdre de l'espace. Je veux que cela disparaisse entièrement.
Quand j'ai navigué jusqu'à un document que je veux lire, je devrais pouvoir appuyer sur un bouton "Lecture", et seul le document, peut-être avec des boutons élémentaires de navigation comme "Page suivante", "Page précédente", et un bouton pour revenir au mode de navigation, devrait être visible. [...] Page suivante, Page précédente ? Eh bien! oui, le document devrait être paginé. Les études ont montré régulièrement que la pagination est bien meilleure que le défilement.

Source : APSED (Bill Hill)

School websites ideally should contain three areas: a brochure style department based on the prospectus; some official pages that contain necessary information required by OfSTED, the LA and the DCSF; and a fun section based on the children's contributions, with safe links to other child-friendly sites.

Simplicity was also the order of the day, with a basic design which reflects the ethos of the school, as well as its corporate image, uniform colour and surrounding area. There are many sites that offer templates for schools, but apart from there being some terrible designs, you can't lump schools into pre-determined categories, neither should they be fluffy, animated, cartoon-like or just plain ugly.

Navigation (accompanied by breadcrumbs) should be extremely simple, and as in one of my school designs, colour coded. You should (nearly - hence the breadcrumbs) be able to get to another area of the site via colours, shapes or motifs which are easily recognised by the children. Each site will evolve organically, as that is the nature of school sites, so a mechanism to enable growth in keeping with the recognition facilities is vital.

Keep to very simple link icons or graphics, with absolutely no flash or other technology gimmicks cluttering up the place. School servers are notoriously slow, so anything that aids a quick download is much appreciated. Also, for some reason, school monitors view sites differently than ordinary PCs, so this needs to be taken into consideration when compiling the design, and CSS and other similar techniques may not have the effect you are looking for.

The element of self-edit is something that is deemed essential for a school, hence why there are so many templates available. But I will be putting into place a method of creating a website for a school that can be maintained by themselves later (after a bit of training), made possible by keeping the whole design and process as simple and easy as possible.

Usual late start and the 3D Facilitator went through MAYA's interface and navigation for the four new ReTrainees, one of which did not have a computer to use.