SOUND AROUND looks like a noteworthy and interesting initiative concerning both music and the fact that it's taking place in collaboration across Öresund (you know, the channel of water that seperates Denmark and Sweden). However, the people behind the festival seem to be doing a really bad PR job. I actually found the website via a tag search on del.icio.us - I'm amazed the festival has not been mentioned on a the popular Cph website AOK or in my daily newspaper.